High CPC Keywords For Google Adsense in 2024

The key to optimizing your revenue is to pick high CPC (Cost Per Click) keywords.

How does Google make its money? Surprisingly, 97% is derived from internet pay-per-click advertising. We at WordStream can’t get enough of PPC, so we decided to do some research to find out what the most costly keywords are on Google. Some of our findings on the most popular and expensive PPC keywords were predicted, while others (such as cord blood and mesothelioma therapy) shocked us and our readers.

Also Read: Here are the 5 Best Life Insurance Companies of 2024

What is CPC?

What is CPC

CPC stands for Cost Per Click. It is a measure used in Internet advertising, namely Google Adsense, Bing Ads, and social media advertising platforms. CPC is the amount an advertiser pays each time a user clicks on their ad.

Here’s how it works:

  • Advertiser Bid: Advertisers bid on specific keywords or target audience criteria for their ads to be displayed. They specify the maximum amount they are willing to pay for each click on their ad.
  • Ad Auction: When a user performs a search or visits a webpage that displays ads, an ad auction takes place to determine which ads will be shown. The auction considers factors like bid amount, ad relevance, and expected click-through rate.
  • Ad Display: If the advertiser’s ad wins the auction, it gets displayed to the user in relevant search results or on websites within ad networks.
  • Click: If a user clicks on the ad, the advertiser is charged an amount equal to their bid, up to their maximum bid amount. This is the Cost Per Click (CPC).

CPC is an important indicator for advertisers since it affects both advertising costs and return on investment (ROI). Advertisers frequently tweak their campaigns to attain a lower CPC while increasing the amount of clicks and conversions generated by their advertisements.

Most Top 7 High CPC Expensive Keywords in Google Adsense

High CPC Keywords For Google Adsense in 2024

As of my last update in 2024, some of the most expensive keywords in Google Adsense, commanding high CPC (Cost Per Click), were often associated with industries like finance, law, insurance, and healthcare. The Top 10 Most Expensive Keywords Here are a few examples:

  1. Insurance: Keywords related to insurance, such as “auto insurance,” “health insurance,” “life insurance,” etc., tend to have high CPCs due to the competitive nature of the industry.
  2. Finance: Keywords related to finance and financial services, such as “mortgage,” “credit cards,” “personal loans,” etc., often have high CPCs as well.
  3. Legal Services: Keywords related to legal services, such as “personal injury lawyer,” “criminal defense attorney,” “divorce lawyer,” etc., can also command high CPCs.
  4. Health and Wellness: Keywords related to health and wellness, such as “healthcare,” “weight loss,” “fitness,” “diet,” etc., may have high CPCs, particularly if associated with lucrative products or services.
  5. Real Estate: Keywords related to real estate, such as “homes for sale,” “real estate agent,” “property management,” etc., can have high CPCs, especially in competitive markets.
  6. Technology: Keywords related to technology, such as “software,” “cloud computing,” “cybersecurity,” “data recovery,” etc., may also have high CPCs due to the value of leads generated in this sector.
  7. Education: Keywords related to education and online learning, such as “online courses,” “university degrees,” “SAT prep,” etc., might have high CPCs, particularly in competitive educational markets.

Also Read: Most Expensive High CPC Keywords in Google Ads

Tips for Businesses in Expensive Google Keyword Niches

Tips for Businesses in Expensive Google Keyword Niches

For businesses operating in expensive Google search segments with high CPC (Cost Per Click), it is critical to use smart techniques to enhance the efficacy of your advertising spend. Here are a few tips:

  • Focus on Quality Score: Quality Score is a metric used by Google Adsense to measure the relevance and quality of your ads, keywords, and landing pages. Higher Quality Scores can lead to lower CPCs and better ad placements. Ensure your ads are highly relevant to your keywords and provide a good user experience on your landing pages to improve your Quality Score.
  • Long-Tail Keywords: Long-tail keywords are more specific and typically have lower competition and CPCs compared to broad keywords. Targeting long-tail keywords can help you reach a more relevant audience while potentially lowering your overall advertising costs.
  • Negative Keywords: Use negative keywords to filter out irrelevant search terms and prevent your ads from being triggered by queries that are unlikely to lead to conversions. This can help improve your ad relevance and click-through rate (CTR), which can positively impact your Quality Score and lower your CPCs.
  • Ad Extensions: Utilize ad extensions such as site links, callouts, and structured snippets to provide additional information and enhance the visibility of your ads. Ad extensions can improve your ad’s performance and CTR, potentially leading to higher Quality Scores and lower CPCs.
  • Improve Ad Relevance: Craft compelling ad copy that aligns closely with your target keywords and landing page content. By improving ad relevance, you can increase your CTR and Quality Score, which can result in lower CPCs and better ad placements.
  • Optimize Landing Pages: Ensure your landing pages provide a seamless and relevant user experience. Optimize your landing page content, design, and call-to-action to encourage visitors to take desired actions, ultimately improving your conversion rates and ROI.
  • Ad Scheduling and Bid Adjustments: Analyze your campaign data to identify peak times and days when your target audience is most active. Consider adjusting your bids and ad scheduling to allocate more budget to high-converting times and optimize your campaign performance.
  • Monitor and Adjust: Regularly monitor your campaign performance metrics, including CPCs, CTR, conversion rates, and ROI. Make data-driven adjustments to your campaigns based on performance insights to continually optimize and improve results.

Businesses operating in costly Google keyword segments may maximize the effectiveness of their advertising spend and obtain better results from their Google Ads campaigns by following these guidelines.

Also Read: Best Life Insurance Companies in 2024


In conclusion, CPC (Cost Per Click) is an important indicator in online advertising since it represents the amount an advertiser spends each time a user clicks on their ad. It is critical in assessing advertising costs and ROI for campaigns across several platforms, including Google Adsense, Bing Ads, and social media advertising platforms. Advertisers bid on certain keywords or target audience parameters, and the highest bidder with the most relevant ad usually wins the ad auction and has their advertisement shown. CPC optimization is critical for marketers who want to achieve their advertising objectives effectively while maximizing the value of their advertising expenditure.

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